Vice President of Revenue Strategy - West Coast

Crescent Hotels & Resorts
Fairfax, VA

Posted December 3, 2019


The Vice President of Revenue Strategy will successfully integrate the synergies between revenue, analysis, sales and distribution channels to drive profitability to the portfolio of hotels and team assignments. This position will report into the Senior Vice President of Revenue and Digital Strategy while working closely with finance, operations, analytics and sales leaders when analyzing, formulating and deploying various revenue and pricing initiatives.


Team Management

Practical management experience enables the vice president to set realistic goals and allocate suitable resources to achieve those goals.

Develop relationships with all leaders within Crescent, Ownership groups, Asset Managers, Operations, Sales, Digital, Business Development and Finance to create and execute yield-generating strategies, assess hotel offerings and identify pricing opportunities.

Leverage the analyst role to assist with data collection and analytics within Crescent or within Brand Partners.

Work with Area and Corporate Directors to maximize the time spent on/with hotel teams to efficiently execute strategies.

Engage the digital department to provide ideas and support with online distribution of strategies and creative for strategy optimization in the digital environment.


Monitor performance and manage proper hotel metrics (KPI, Index Scorecards, etc).

Develop and execute initiatives that increase revenue and market share by integrating all revenue resources, including digital, group sales and catering.

Develop and utilize advanced analytical models that measure elasticity and yield opportunities.

Assess pricing strategies for our ancillary offerings and total hotel revenues.

Performs all other duties and ad-hoc projects as required by the business.


The Vice President must display leadership skills to inspire and encourage staff to provide the highest standard of revenue strategy and its management.

Effectively promote revenue generation across departments that may not necessarily have direct revenue responsibility.

The VP of Revenue will build revenue focus throughout the organization.


Bachelor’s degree and/or MBA Master in Hospitality or equivalent education required

10+ years of revenue and/or yield management in a relevant industry preferably multi-branded experience

Experience with major brand(s) business models (Hilton, Marriott, IHG, Hyatt, and Wyndham)

Experience with independent hotels and soft brands (Preferred Hotels, Leading Hotels, WorldHotels, etc)

Proven success developing and executing revenue enhancing initiatives in hotels/resorts

Proven success developing and implementing pricing strategies

Proven success and ability to execute both tactical and strategic initiatives

Experience with recurring revenue or subscription business models preferred

Outstanding organization skills to quickly learn our business and deploy tactics to compliment historical success and growth

Excellent analytical skills and experience to effectively gather, analyze and utilize key data that supports proposed initiatives

Sense of urgency to meet the demands of our fast past environment

Ability to build relationships and influence owners, hotel teams and senior operations leaders

Possess strong written and verbal presentation skills

Possess strong excel skills

This position is required to travel as needed

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Crescent Hotels & Resorts

10306 Eaton Place
Suite 150

Fairfax, VA 22030

Telephone (703) 279-7820

Working Here

Founded in 2001 by CEO Michael George, Crescent Hotels & Resorts lives in the belief that your drive to be the best is the force which has made Crescent Hotels & Resorts the Hotel Operator and Employer of Choice.Meet several of our associates and hear their story. With thousands of associates at Crescent, we make every day one of adventure where you can make a difference.

We Know Benefits 

Dedicated, satisfied, and engaged associates are the key to our continued success. 

At Crescent Hotels & Resorts, we strive for innovative ways to enhance our comprehensive selection of benefit offerings. Crescent associates working as few as 24 hours a week are eligible for our extensive menu of benefit programs.

Crescent's benefits offerings include:

  • Healthcare insurance and prescription drug coverage
  • Dental insurance
  • Vision insurance
  • Flexible/dependent-care spending accounts
  • Life insurance and supplemental life insurance
  • Short/long-term disability insurance
  • Domestic Partner coverage
  • Employee Assistance Program
  • 401(k) with employer matching
  • Paid holidays, vacation, and personal time off
  • Tuition reimbursement program
  • Discounted hotel rooms for associates and family

Crescent Hotels and Resorts are proud to be an Equal Opportunity Employer

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