Skip to main content

Resort Director of Sales

Resort Director of Sales

Tapatio Springs Hill Country Resort
Boerne, TX

Save this job


Here at the gateway of the Texas Hill Country, only 20 minutes west of San Antonio, you will be greeted by panoramic views of blue sky meeting the rugged limestone and rolling green hills. Crescent Hotels and Resorts is looking for an experienced and energetic individual to fill the position of Director of Sales and Marketing at Tapatio Springs Hill Country Resort. This driven individual will lead a high-performing team that dominates all segments and markets. The ideal candidate will develop, implement, and monitor the resort's communication objectives, advertising and public relations. Crescent Hotels and Resorts is the industry leader in hotel management and we proudly offer robust compensation and benefits packages along with a career path for our associates which celebrates their success.

Crescent was started with a deep belief in our people, encouraging them to apply their energy, passion, and unique abilities to make our hotels run remarkably. Our guests benefit from what each associate does as a part of this shared vision. We live with the belief that we are successful because of our associates and that every role is important. As you grow, so does Crescent. We value you and what you do. We manage properties of every size and major brand across North America. Our goal is to hire the best people and prove that we are the only place you will ever want to work. Join us on that journey and explore the opportunities with us.

As Resort Director of Sales, you will develop, implement and maximize the business plan with effective strategies through direct sales, digital marketing and revenue management. You will ensure effective internal and external communications with clients, potential customers, associates and ownership.

The Director of Sales will also direct the solicitation efforts of the sales and catering team while overseeing rate, date, and space commitments for group, banquet and catering customers. The DOSM is also responsible for maximizing total revenue and ancillary revenue. Interviewing, hiring, training, performance evaluations, resolution to problems, open communication, disciplinary actions and / or terminations, when appropriate, are needed to lead the team on a daily basis.

Training programs will be conducted on a regular basis so that Crescent standards of performance are met. Guidance and counseling will be given to the staff so they can continue to improve while ensuring the team is proficient with the brand channels, Cvent, Knowland, Sales Force and wedding websites.

Compile and/or direct the preparation of reports pertaining to the operation of the hotel including, but not limited to, the annual budget and business plan, monthly forecast, pace reports, action plans, production reports, and weekly summaries.

Coordinate ongoing research of the travel industry to detect market trends and related information for the development of new marketing strategies. Make reasonable recommendations to improve potential from various markets. Participate in local organizations to develop business such as Chamber and CVB.

Develop and conduct persuasive verbal sales presentations to prospective clients, owners, and associates. Internally promote Crescent programs.

Prospect, entertain, meet in person and virtually with customers and clients, some of which will require travel.

Communicate both verbally and in writing to provide clear direction to the staff. Work with the digital and revenue team on promotions through third-party channels.

Initiate preparation of computerized annual budget and business plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions.

Organize and/or attend scheduled sales department and related executive team meetings. Participate in associate recognition and key community activities.

Perform any other job-related duties as assigned

What is required:

3-5 years of experience in a similar position at a hotel / resort.

Excellent leadership, communication, interpersonal, sales, and closing skills.

Local market experience is a plus.

We require a minimum of 4 years of Full Service hotel experience, some independent preferred

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Save this job

Tapatio Springs Hill Country Resort

111 Room Resort

Where The Livin’ Is Easy

With every resort amenity, genuine and personalized service, and panoramic views as wide as the sky, Tapatio Springs Hill Country Resort is a one-of-a-kind escape, and a peaceful retreat from the hectic pace of city life. Ideally located at the Gateway to Hill Country, every experience is at your fingertips, from dining along the Hill Country Mile and Main Street boutique shopping to an afternoon hike or a float down the Guadalupe River. This is where laid-back luxury and rustic charm come together in a stay that’s filled with good times, great music, and a modern take on old-fashioned Texas hospitality. Welcome to Tapatio Springs.