Senior Vice President - Integrated Marketing

Description

The Senior Vice President, Integrated Marketing will be responsible for developing and executing a comprehensive marketing strategy that aligns with Crescent Hotels & Resorts’ commercial objectives for all 120 properties. This role will lead all facets of marketing, including brand strategy, digital marketing, content development, B2B and B2C engagement, public relations / communications, and performance marketing. The SVP will collaborate closely with sales, revenue, operations, and BD team to drive brand awareness, customer acquisition, and revenue growth.

At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do! We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that ‘feed your inner explorer’, we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright.

We are committed to providing you with:

• Highly competitive wages
• An exceptional benefit plan for eligible associates & your family members
• 401K matching program for eligible associates
• Flexible scheduling to allow you to focus on what is important to you.
• Discounts with our Crescent managed properties in North America for you & your family members.

ESSENTIAL JOB FUNCTIONS:

Strategic Leadership & Vision

• Develop and execute a forward-thinking, data-driven integrated marketing strategy that drives measurable revenue growth across all business segments.
• Oversee the development and evolution of Crescent Hotels and Resorts brand positioning, ensuring consistency across all owned, earned, and paid channels.
• Align field marketing strategies with commercial goals, ensuring seamless collaboration with Sales, Revenue, and Operations teams.
• Drive innovation in marketing technology, automation, and personalization to enhance customer experience and improve performance.
• Proven ability to lead and inspire a high-performing team of 11, fostering a culture of excellence and innovation.
• Visionary and decisive leader, dedicated to building the premier integrated marketing division within the third-party management space.

Marketing & Brand Development

• Lead the development and execution of multi-channel marketing campaigns that drive direct bookings, brand engagement, and loyalty.
• Oversee B2B and B2C marketing strategies, ensuring tailored messaging and targeted outreach to maximize conversions.
• Partner with BI and data teams to establish marketing analytics, reporting frameworks, and performance KPIs.
• Ensure alignment with property-level marketing initiatives, providing strategic support and resources to drive local success.

Digital & Performance Marketing

• Oversee paid media strategy, digital acquisition, social media, SEO, and email marketing to maximize return on investment.
• Optimize Crescent’s digital ecosystem, including website strategy, content development, and CRM.
• Drive personalization strategies through data and AI to enhance guest engagement and conversion rates.
• Partner with technology and BI teams to leverage first-party data for targeted marketing initiatives.

Revenue & Commercial Partnership

• Align marketing initiatives with revenue management strategies to drive optimal pricing, segmentation, and demand generation.
• Collaborate with Sales teams to develop lead generation, prospecting, and account-based marketing strategies.
• Develop marketing tools and training programs that equip DOSMs, Marketing Managers, VPs of Sales, and Revenue leaders with the resources needed to maximize impact.

Public Relations & Communications

• Oversee PR strategy and crisis communication efforts, ensuring brand reputation is protected and enhanced.
• Build and foster strong media and influencer relationships to maximize brand exposure and earned media opportunities.
• Lead internal and external communications to ensure clear, compelling storytelling that supports Crescent’s commercial goals.

REQUIRED SKILLS/ABILITIES:

• 15+ years of progressive experience in marketing, with a strong background in hospitality, travel, or lifestyle brands required.
• Proven experience leading integrated marketing functions, with expertise in brand strategy, digital marketing, performance marketing, and CRM.
• Strong understanding of commercial strategies, including revenue management, sales, and distribution.
• Data-driven mindset with the ability to translate insights into actionable marketing strategies.
• Exceptional leadership skills, with experience managing high-performing teams and fostering a culture of innovation and accountability.
• Strong executive presence, communication, and stakeholder management skills.
• Experience with marketing technology, automation platforms, and AI-driven personalization.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)