Marketing Coordinator

Description

You will turn requests from every restaurant, bar and department into finished, on-brand materials: menus, signage, social posts, reels, lobby screen content, sales collateral and guest guides. You will be the marketing partner for our food and beverage outlets, including Laguna 10100, Alberto's Pizzeria, The Market, Barefoot Pool Bar, Sonoma Lobby Bar and Banquets.

This is a hands-on role for a designer, writer and content creator who enjoys a fast pace.

Food & beverage marketing

• Plan, execute and measure seasonal campaigns, limited time offers and promotions for each outlet, from brief and timeline through creative, launch and results.
• Design and maintain all menus: in-room dining, à la carte, breakfast, brunch, banquet, VIP and group.
• Lead the monthly F&B–Marketing meeting and attend weekly F&B and operations meetings with the Executive Chef and outlet managers.
• Brief servers, bartenders and outlet teams on current promotions so they can upsell them.
• Keep OpenTable, BentoBox, Google and Yelp outlet listings current, and promote the outlets to Florida residents, locals and staycation guests.

Content creation & social media

• Build and maintain the monthly content calendar across all channels.
• Design social posts, stories, digital ads, lobby TV and LED screen content.
• Film and edit short-form videos and reels on property: drinks, pool, events and team spotlights.
• Capture everyday photos of events, outlets and team members, and plan and art-direct menu and food photography.
• Publish daily on Instagram, Facebook and LinkedIn, manage community responses and keep Linktree current.
• Write social captions, menu descriptions, guest guides, email and Kipsu guest-message copy.
• Repost guest content with permission and adapt content for Hilton, OTAs, Google and lobby screens.

GENERAL DUTIES

Print, signage & creative production

• Design pool, cabana, parking, lobby and outlet signage, plus banners, table toppers, stickers and key-card flyers.
• Gather print vendor quotes, coordinate production and track collateral inventory and reorders.
• Create seasonal activity and holiday guides for guests.
• Walk the property regularly to catch outdated, damaged or missing signage, menus and screen content.

Sales, events & departmental support

• Act as the marketing point of contact for every department: gather requests, set timelines and priorities, and keep stakeholders updated through delivery.
• Design sales fact sheets, proposal templates, site-visit packets and trade show materials.
• Produce wedding, quinceañera and catering packages, banquet price sheets and group-specific menus.
• Prepare welcome boards, event signage and tour materials for groups and client site visits and keep Cvent content current.
• Develop and promote on-property events and recreation programming across channels.
• Support Front Desk and People & Culture with SOPs, team newsletters, recognition and recruitment flyers.

Administration & shared duties

• Organize the resort's photo and video library so every department uses approved images.
• Support seasonal photoshoots, outlet rebranding and bilingual (English/Spanish) marketing.
• Provide backup coverage for the Director of Marketing and share after-hours monitoring of social media and guest messages.

QUALIFICATIONS/SKILLS

Required

• 2–3 years of experience in marketing, graphic design, social media or content creation, including at least 1 year in hospitality (hotel, resort, restaurant or F&B).
• A portfolio showing both print (menus, signage, collateral) and digital (social posts, video) work.
• Hands-on skill in Canva and/or Adobe Creative Suite, plus mobile video editing.
• Experience managing a social media content calendar or brand accounts.
• Strong writing skills for captions, menu descriptions and guest-facing copy.
• Ability to manage many requests at once and turn them around in days, with close attention to detail and accuracy.
• Excellent communication skills and the ability to work with all departments, including F&B, Sales, Catering, Front Desk, Operations and People & Culture.
• Flexibility for occasional evenings, weekends and holidays for events, shoots and social monitoring.

Preferred

• Bachelor’s degree in marketing, Communications, Graphic Design or a related field, or equivalent experience.
• Some Photography skills, including food, interiors and event photography, with basic photo editing (Lightroom or similar).
• Bilingual in English and Spanish, written and spoken.
• Familiarity with Hilton brand standards or another major hotel brand.
• Knowledge of AI Tools like Claude, Gemini, Chat GPT

Tools you'll use

Experience with any of these is a plus; we will train on the rest.

• Design & video: Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign), CapCut or similar mobile video editors.
• Social: Instagram, Facebook, LinkedIn, Linktree and social scheduling software.
• Restaurant & events platforms: OpenTable, BentoBox, Cvent.
• Listings & guest messaging: Google Business Profile, Yelp, Kipsu.
• Office: Microsoft Office or Google Workspace.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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