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Sales Manager

Sales Manager

Colonial Williamsburg
Williamsburg, VA

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Job Description:

  • Contact meeting planners/decision makers by telephone, email, in person, customer office visits and site inspections.
  • Maintain a comprehensive account management plan to include a list of target accounts and key accounts
  • Develop sales action plans to achieve revenue goals
  • Build positive and lasting client relationships
  • Secure annual and multi-year contracts
  • Secure new and repeat business
  • Prepare and execute creative sales proposals and contracts that ensure financial success and profitability to the hotel while managing and minimizing risk to the hotel.
  • Targets accounts, markets, or segments with heavy emphasis on proactive solicitation and account saturation.
  • Understands the overall market - competitors’ strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them.
  • Closes the best opportunities based on market conditions and individual property needs.
  • Handles complex business with significant revenue potential as well as significant customer expectations.
  • Achieve monthly sales goals as outlined by Director of Sales.
  • Must be willing to attend tradeshows and travel to various geographic areas, promoting the Colonial Williamsburg Hotels and CWF amenities. Must be willing to make
  • Must be active and participate in monthly industry associations in assigned markets. Continue professional development through educational offerings made via industry trade groups (i.e.: VSAE, MPI, AENC…etc.) and in-house industry related educational training as assigned by Director of Sales.
  • Knowledge of CWF mission and non-hotel offerings to guests.

Direction Received:

  • Must be willing to work independently to solicit business in assigned areas.
  • Ability to help the Director of Sales administer the specific objectives of the annual sales plan.

Supervision to be Exercised:

  • Direct supervision of assigned sales coordinator.



  • Excellent communication skills, ability to work independently without direct supervision, in-depth knowledge of conference sales skills and techniques.
  • College Degree or 2-4 year’s experience in hotel sales - preferred 2 years in hotel sales and the balance consisting of other hotel operations experience (ie: front desk, food and beverage, conference services, concierge, etc.) or a closely related field.
  • Other directly related experience will be given consideration at the discretion of Director of Sales and VP of Sales.
  • Must be willing to travel up to 30% of the time and work evenings and weekends as required.


  • Prior conference sales experience at a four star or four diamond hotel/resort and in an assigned geographic location or vertical market a plus.
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Colonial Williamsburg

Management Company

The Colonial Williamsburg Company has been driven by the same core values since 1930, when the ideas were first established by Williamsburg Tavern and Ordinaries, Inc. With a new formation of hotel properties, the opening of the Williamsburg Inn by Mr. John D. Rockefeller Jr. in 1937, we’ve hosted and entertained guests from across the globe with our rich history and impressive collection of amenities.

Today, we offer gorgeous guestrooms & colonial homes, over 20 food and beverage outlets, three championship golf courses, a 30,000 sq. ft. spa wellness & fitness center, and a retail shopping district – all supporting The Colonial Williamsburg Foundation’s education mission and historic preservation. By utilizing our relevance, craftsmanship, courage, and inclusion we’ve continued to fuel our passion in providing captivating experiences for our guests and rewarding opportunities and benefits for each of our trusted employees. And as an Equal Opportunity Employer, we embrace diversity and incorporate culture to unite our team and ensure that we always exceed our guests’ expectations.