Group Sales Manager

ESSENTIAL JOB FUNCTIONS:

• Prospect and develop new group and catering business through sales calls, networking, referrals, and market research.
• Manage inquiries, prepare proposals, negotiate contracts, and close sales opportunities.
• Maintain and grow relationships with corporate clients, meeting planners, travel agencies, and local organizations.
• Conduct hotel site inspections and client presentations.
• Coordinate with banquet, operations, front office, and culinary teams to ensure successful event execution.
• Prepare Banquet Event Orders (BEOs) and communicate event requirements to operational departments.
• Monitor group room blocks, pickup reports, and catering revenue to maximize profitability.
• Achieve monthly, quarterly, and annual sales revenue targets.
• Participate in trade shows, networking events, and community activities to promote the hotel.
• Maintain accurate records in the Customer Relationship Management (CRM) system.
• Prepare activity reports.
• Follow up with clients after events to ensure satisfaction and generate repeat business.
• Stay informed on market trends, competitor activities, and pricing strategies.

REQUIRED SKILLS AND ABILITIES:

• 3–5 years of hotel sales, catering sales, or hospitality experience.
• Experience selling group rooms, meetings, conferences, weddings, and social events.
• Knowledge of hotel sales systems and CRM platforms.
• Strong negotiation and closing skills.
• Excellent written and verbal communication skills.
• Ability to multitask and manage multiple events simultaneously.
• Proficiency in sales systems (Delphi), hotel PMS, and Microsoft Office
• Knowledge of local market dynamics and hospitality trends
• Must have the ability to communicate in English
• Must be willing to “pitch-in” and help co- workers with their job duties and be a team player
• BA in Hospitality Management, Business, Marketing, or a related field (preferred)

Note: This description excludes non-essential and marginal functions of the position that are incidental to the performance of the fundamental job duties. Furthermore, the specific examples in each section are not intended to be all-inclusive. Rather, they represent the typical elements and criteria considered necessary to perform the job successfully. Other job-related duties may be assigned by the associate’s supervisor.

For applicants in NYC, the anticipated compensation range is $36.05 to $40.86 per hour ($75,000 to $85,000 annually), depending on factors such as experience, education, and work location. Crescent Hotels & Resorts is a multi-state employer, and salary ranges may vary for positions in other states.

Qualifications

Hospitality Experience

Behaviors

• Innovative: Consistently introduces new ideas and demonstrates original thinking (Preferred)
• Enthusiastic: Shows intense and eager enjoyment and interest (Preferred)
• Dedicated: Devoted to a task or purpose with loyalty or integrity (Preferred)
• Team Player: Works well as a member of a group (Preferred)
• Leader: Inspires teammates to follow them (Preferred)
• Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well (Preferred)

Motivations

• Preferred

  Flexibility: Inspired to perform well when granted the ability to set your own schedule and goals

• Preferred

  Growth Opportunities: Inspired to perform well by the chance to take on more responsibility

• Preferred

  Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization

Experience

• Required

  3 years:

  Hospitality Experience

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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